Community Violence Intervention League

Community Kinship Coalition (CKC) recognized a pressing issue within Prince George's County: escalating youth violence and a lack of constructive activities for young individuals. With limited engagement opportunities and resources, the community faced challenges in fostering leadership and unity among its youth. CKC aimed to address these issues through the Community Violence Intervention League (CVIL), but needed a structured approach to maximize outreach and impact.

Choice Habit partnered with CKC to launch a comprehensive campaign for the CVIL initiative. Our strategy included:

1. Website Development: We created and optimized a user-friendly website to provide easy access to event information, registration, and updates.
2. Social Media Campaigns: Implemented a robust social media strategy with regular posts, engagement campaigns, and targeted outreach to influencers and local communities.
3. Outreach Efforts: Developed a detailed outreach plan involving direct communication with mayors, news stations, radio stations, and community leaders to broaden the initiative’s reach.
4. Media Kits: Designed professional media kits and promotional materials to effectively communicate the CVIL message and encourage participation.
5. Event Logistics: Coordinated logistics, including venue arrangements, schedule planning, and on-site support to ensure smooth event execution.

The CVIL campaign successfully engaged over 300 youth from across Prince George's County, providing them with leadership workshops, sports activities, and constructive discussions. Key achievements included:

• High Engagement: Significant participation and engagement from the community, with positive feedback highlighting the event's impact.
• Media Coverage: Secured extensive media coverage from WUSA9, DC News Now, and Craig Black of WPGC, raising awareness about CKC's efforts.
• Increased Visibility: Enhanced CKC’s visibility and credibility within the community, setting a strong foundation for future initiatives like Hoops For Peace.
• Comprehensive Outreach: Established a reliable network of community leaders, media partners, and influencers to support ongoing and future campaigns.

The collaboration between Choice Habit and CKC not only addressed the immediate issue of youth violence but also laid the groundwork for sustained community engagement and development.